Independent Watch Brand

Armin Strom

Mr. Armin Strom studied watchmaking and established his first shop in his native town of Burgdorf in 1967. In parallel with the normal activity of a watch shop, he also offered a prominent restoration service. Mr. Strom gradually developed an unparalleled skill set in the art of hand-skeletonization, long before it became fashionable among the mainstream brands.

Eventually, he became an outsourced resource for those mainstream brands and he was ultimately called upon to skeletonize various limited editions of their watches. Mr. Armin Strom soon grew to become a legend in the art of hand-skeletonizing wristwatches. Mr. Strom’s desire to stretch his skills to their absolute limits ultimately earned him a Guinness Book World Record in 1990 for producing the world’s smallest hand-skeletonized watch.

In 2006, Mr. Armin Strom was ready to retire and monetize his life’s work. In a historic sale of the brand, stewardship of Mr. Strom’s legacy became the responsibility of the two boys, now adults, who had frequented his workshop so often in their childhoods: Serge Michel and Claude Greisler.

In 2009, for the first time, the Armin Strom brand had its own fully-integrated Manufacture and the ability to design, develop, mill, emboss, galvanize, hand-finish and assemble all of our watches in-house. 2009 also witnessed the introduction of the brand’s first in-house calibre, the ARM09.

2010 - The first watch from the Manufacture

Presentation of the ‘One Week Collection’ with the ARM09 hand-wound movement at Baselworld. This ‘transitional’ series embraced a new ‘modern’ approach for the brand, without any sacrifice of our traditional Swiss-German watchmaking values.

2016 - A revolution in watchmaking

In November of 2016, Armin Strom introduced the Mirrored Force Resonance, a game-changing resonating dual regulator developed for maximum chronometric precision; one with a captivating oscillation mechanism on the dial-side of the watch

2018 - The first masterpiece

The “Masterpiece 1” is a dual-time resonance watch of singular distinction. It is the pinnacle expression of our watchmaking philosophy, technical ability and artistic sensibility.

The inaugural release of our Masterpiece collection, the Dual Time Resonance is a chef-d’œuvre that leverages the Armin Strom team’s extraordinary technical, artisinal and aesthetic design capabilities to maximum effect.

2019 - Commemorating 10 years as independent Manufacture: Masterpiece N°2

As the world’s first and only resonance chiming wristwatch, the Minute Repeater Resonance offers a one-of-a-kind experience.

2020 - The Gravity Equal Force: The inaugural release of the System 78 collection 

The Gravity Equal Force is a perfect representation of that System 78 philosophy. As a demonstration of their commitment to the collection, a stop-work declutch mechanism was combined with an automatic winding movement for the very first time in horological history. Typically seen only in haute-horology timepieces that are orders of magnitude more expensive, a “stop work” mechanism has never been available in a watch priced even remotely close to that of the Gravity Equal Force. The extraordinary value proposition of this timepiece also extends to the hand-finishing of its movement, which is performed at ‘haute-horology’ levels.

Armin Strom


Address: Bözingenstrasse 46, 2502 Biel/Bienne, Switzerland
Phone: +41 32 343 33 44